Who Are We?

about metaphor

our Mission

Metaphor is a confident, bold, straight talking and forward thinking fashion brand inspired by real life essentials and aims to do exactly that. Everything we create is informed by our customer along with global influences like social media, street style,popular culture and celebrity style creating destination that delivers trendy yet super affordable fashion. We make sure everyone from different background can rock in our pieces weather it’s student or professionals of any age.

our product

We create looks designed by in-house talents that's made to fit our audience with the fashion they need for all elements of their life. our aim is to make it easy for everyone by making our product value for money. Its not just fast fashion - its super rapid fashion. We drop 100s of new styles every week, working constantly to bring our customers the freshest pieces, put together in wearable ready-to-go outfits.

Body positivity
It’s very important for us to promote a healthy body image – we’re not about conforming to any stereotypes – so we work with both models and general people to represent our audience. This makes both us and the audience very close to each other. We do not digitally alter their appearance either, there’s no reshaping or removing stretch marks here. Our models are part of the Metaphor family.

Creative futures
We’re all about helping young talent – from cool new models to inspiring new voices, and it extends to more than just the world of fashion. We nurture creative peeps from all industries, so they can achieve brilliant things. Photographers, stylist, design production etc we find amazing people from every corner of world and help them to pursue their passion. We also launch our collaboration projects with creatives and social influencers to inspire young and talents. We have lot of opportunities within the company and always seeking for new ideas and individuals